PPC Training Course Overview

This PPC training certification is produced and curated by the world's leading industry professionals, who will turn you into a PPC Specialist at a reputable company. This programme will accelerate your career in the area of Digital Marketing via online live classes, real-world projects, and case studies based on the program's modules.

In this Pay-Per-Click course, our experts will cover the following topics:

  • Search psychology
  • Buying funnel
  • Organising keywords
  • Types of keyphrase matches
  • Administration of search phrases and unfavourable keywords
  • Research keyphrases
  • Creation of persuasive advertising
  • Advanced advertising features
  • Testing advertisements
  • Ad extensions
  • Campaign types and expenditures
  • Targeting linguistics and geography
  • Different types of audience
  • Create lists and data segments
  • Contact consumers using audience lists
  • Show network and target choices
  • Formats for advertising
  • Set and measure objectives
  • Crediting and bidding
  • Examine and report
  • Create advertising groups and campaigns
  • Manage numerous accounts
  • Quality score Pivot tables and quality score diagnostic
  • PPC strategy setup
  • Account creation and administration
  • Video and retail promotions
  • Equipment for automating

KVCH organises PPC Training certification. KVCH is a premier institution for industrial training. We provide the most cost-effective learning environment for Google AdWords. The finest PPC training facility provides the most comprehensive IT instruction for SEM Training. We provide PPC Training for both beginners and experts, with a focus on practical knowledge. PPC Training is provided by industry professionals with 8-10 years of experience at KVCH.


Is PPC profitable? You can evaluate the following advantages and make your own decision:

  • Pay-per-click (PPC) marketing is a basic strategy in which you pay for productive interactions. Typically, only those who are interested in your goods or services will click on the links, so you only pay for those that generate quality leads.
  • PPC offers immediate results compared to conventional marketing tactics. PPC gives immediate results since it is more focused than advertising, which requires launching a campaign and then waiting for the desired results. You can effectively contact your desired audience as quickly as feasible.
  • Traditional marketing methods provide difficult-to-measure outcomes. In contrast, with PPC, you can monitor everything associated with the campaign, including expenses, earnings, website visitors, clicks, and more.
  • PPC gives you better control over your marketing expenditures than conventional approaches. If you believe that the promotion is not effective, you may discontinue it at any time.

Our PPC training certification is ideal for various career options like-

  • Marketing managers
  • Digital Marketing executives
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs, and business owners

After the completion of PPC training, a student can earn a promising salary with huge benefits. In India, the average beginning salary for a PPC Specialist is around 3.0 Lakhs per year (25.0k per month). Minimum experience requirement for a PPC Specialist is 2 years. The maximum annual compensation for a PPC Specialist is 9.2 Lakhs (76.7k per month).

A certified PPC specialist can earn more than $53,000 per annum.

Pay-per-click advertising has been demonstrated to be a quick and successful method of achieving results. PPC campaigns provide faster returns than SEO campaigns. In addition, many customers enjoy the cost-effectiveness of PPC advertisements. As the name suggests, you simply pay for ad placement when someone clicks on it.

  • PPC Boosts Website Visitation
  • PPC Enhances Sales
  • PPC Allows You to Manage Advertising Costs.
  • You Pay Only for Clicks.
  • Benefits of PPC Permit Real-Time Analysis of Ad Performance
  • Remarketing Can Enhance Brand Recognition Through PPC
  • PPC Advertising Is Not Hard to Create.

You begin as a PPC executive tasked with optimising the ROI of each PPC campaign for the customer. If you like data and insights, this is a good digital marketing job choice for you. Numerous firms, like ADP, CDK Global, Netflix, Facebook, and Ebix Travels, have a significant need for PPC specialists, particularly those with PPC certification. With our PPC certification, you can increase your employability and apply to any of these businesses.

This PPC training course will assist you in becoming a PPC expert. This course will provide you with an in-depth understanding of bidding strategies, ranking algorithms, performance measurement, ad platforms, lead generation enhancement, and search engine marketing, allowing you to master PPC and earn a PPC Certificate. Once you have completed the training, you need to pass the PPC examination to become certified.

  • After completing our PPC course, you will be asked to register on the Google Academy website.
  • Additionally, you must take the Google Ads certification exam.
  • To get certification, you must first pass the Google Ads Fundamentals test and then pass an extra exam in the product area.
  • Mobile advertising, retail advertising, search advertising, video advertising, and display advertising are further product evaluations.
  • The Google Ads Fundamentals test consists of 100 multiple-choice questions that must be answered in 120 minutes.
  • The supplementary evaluation consists of 70 questions to be answered in 90 minutes. To pass this test, you must score over 80%. The Google Ads certification is valid for one year, after which you must repeat the test to retain your certification.
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PPC Training Curriculum

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks
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  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
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  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
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  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
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  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
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  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
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  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions
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  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation
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  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
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  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign
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  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues
  • Measuring Results of Campaign
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  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
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  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
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  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating a Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports
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PPC Training Features

Instructor-led Live SessionsInstructor-led Live Sessions

KVCH experts with in-depth knowledge create a focused learning environment by presenting learners with real-world industry problems and focusing on solutions.

Live Training SessionsLive Training Sessions

During our certified training, seasoned instructors and industry experts conduct remote sessions to share their extensive knowledge with the learners.

Flexible Curriculum Flexible Curriculum

Professionals can obtain in-depth knowledge of cutting-edge PPC training by taking advantage of the availability of specialised certificates.

 Expert Support Expert Support

Through a ticketing system that operates around the clock, our technical support staff is available to answer any questions you may have.

Certification Certification

Upon finishing the course and the assigned tasks, you will be awarded a certificate from KVCH, recognising your accomplishment as a PPC expert.

Assignments Assignments

There is a quiz at the end of each lesson that must be completed before the next lesson begins to test your understanding.

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PPC Training Certification

Earn your certificate

On successful completion of the training, you are awarded with a Certificate in PPC. The certificate is recognised by top companies and helps in career growth.

KVCH PPC Training Certificate holders work at various companies like (TCS, Accenture, Infosys) etc.

Share your achievement

Once you get your certificate, you can share it on your online profiles like LinkedIn. Sharing your certification with your connections will help you acquire your dream job.

PPC Training FAQs

Is PPC training current and relevant ?

KVCH endeavours to give the most recent, highest-quality information that adheres to current industry standards. Our skilled and qualified trainers are subject matter specialists who do ongoing study on the most recent industry developments and incorporate them into our training programmes. Every change in the market is quickly taken into account, and our training curriculum is routinely updated to match market trends.

What career opportunities are available after PPC certification ?

You should not believe that a PPC certification is just applicable to the position of PPC manager. Knowledge of PPC is beneficial in other areas of digital marketing as well, and may lead to positions such as SEM specialist, social media marketer, expert in brand marketing, and digital marketing manager. Prepare yourself for such lucrative employment opportunities with our PPC certification.

Which industries use PPC the most ?

PPC is essential for every firm seeking digital marketing success for its goods and services. PPC is extensively used in industries like eCommerce, media & entertainment, retail, information technology, and online education. Examine employment opportunities in any of these industries with our PPC course.

What is the global salary range for PPC specialists ?

As PPC Specialists, professionals with suitable expertise and PPC certification earn excellent incomes. Here are the typical yearly incomes earned in various nations:

1. India - INR 335K
2. The US - $60,000
3. Canada - C$59K
4. Singapore - S$41K

Is it hard to study the PPC course ?

The trainers for this PPC course are highly trained and provide clear explanations of each subject. Therefore, you will not find the course contents challenging to comprehend.

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What are the benefits of our training program?


  • Live, interactive training by experts.
  • Curriculum that focuses on the learner.
  • Challenge-based, hands-on project work.
  • Testing of Expertise in a Variety of Areas.
  • Opportunities for team building.
  • Cost- saving training.
  • Convenient for your employees.
  • Completely tailor-made curriculum.
  • Post training support and query management.
  • Regular feedbacks to monitor training effectiveness.
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