Digital Marketing Training Overview

The goals of the Digital Marketing course are explicitly stated throughout the entire curriculum. You can earn your Digital Marketing certification after completing training at KVCH, the top training institute. Acquiring this certification is a great first step towards a prosperous digital marketing career. With this comprehensive certification course, you will learn all you need to know to become a digital marketing expert. It covers everything from search engine optimization and social media marketing to pay-per-click and conversion optimization to digital analytics and much more.

This digital marketing certification course will help you become industry-ready by providing you with a thorough understanding and extensive knowledge of the most important digital marketing domains, as well as providing you with opportunities to gain domain experience through practical projects. You will be prepared for the workforce via hands-on experience with digital marketing technologies and a culminating digital marketing capstone project.

Upon successful completion of this digital marketing course, you will be awarded a certificate from KVCH attesting to your proficiency in the latest digital marketing best practices and verifying your status as a digital marketing expert within your business.

  • The definition of digital marketing
  • Developing trends in digital marketing
  • Making Customer Profiles
  • Principles and fundamentals of digital marketing
  • Metrics and jargon of digital marketing
Digital Marketing

In this certification course for digital marketing, you will master the following:

  • Digital businesses
  • Diverse instruments and strategies for Digital Marketing
  • Tips for SEO and page optimization
  • End-to-end PPC-based Google AdWords campaigns
  • Google Analytical Services
  • Mobile and email marketing
  • Employing Google Webmaster
  • Introduction to social media marketing
  • Content marketing and its associated techniques
  • Metrics for measuring campaign effectiveness
  • Google's reporting instruments and assessment methods

This Digital Marketing course is necessary for the reasons listed:

  • The need for marketing specialists will increase by 10% by 2026, according to the Bureau for Labour Statistics.
  • The United States has around 39,000 job vacancies for Digital Marketing specialists, whereas India has over 17,000 job openings. – LinkedIn
  • In the United States, digital marketing managers make an average of $70,000 per year, whereas in India they earn an average of 5,63,475 per year. – Glassdoor

Digital marketing is one of the various major innovations that have arisen in today's technology-based world. Let's discuss how much money people in different countries earn after completing training to become digital marketing pros.Experts in digital marketing might earn a range of salaries depending on where in the world they work.

  • A digital marketing expert in India can expect to earn a median yearly income of 546,000.
  • This is equivalent to $86,766 in the United States and $82,500 in Australia.
  • A digital marketing professional in Canada can expect to earn an average of $56,275 per year.
  • The equivalent sum in the United Kingdom is £44,250, whereas in Poland it is 73,250z.
  • Experts in digital marketing in Germany can expect to earn an average of €41,239 a year.

Since many companies now realise that the internet is the optimal distribution route for their products and services, digital marketing has gained popularity and is expected to continue doing so. The annual budget for digital marketing is rising.

Top multinational corporations all over the globe acknowledge KVCH's digital marketing certification program as the finest in the industry. Companies that consistently rank well in searches for qualified candidates for Digital Marketing positions are listed below-

  • Google
  • IBM
  • Adobe
  • Cisco System
  • Wipro
  • Ericsson
  • Intel Corporation
  • TCS
  • Accenture
  • Genpact
  • Oracle, etc.

Career opportunities for those who complete a course in digital marketing are now unmatched by any other credential. Digital marketing talents are in demand across all levels of business, from upper management to entry-level positions.

  • Learn the fundamentals of Digital Marketing strategy.
  • Learn to effectively use it for marketing and revenue generation.
  • Research the most effective methods, resources, and software for Search Engine Optimization.
  • Learn How to Use Google Ads for Successful Search Engine Marketing
  • Familiarity with Email Marketing and experience with popular platforms like MailChimp is a must.
  • Find out how Affiliate Marketing is structured.
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Digital Marketing Curriculum

  • What is digital marketing?
  • Evolution of digital marketing
  • Creating customer personas
  • Core concepts of digital marketing
  • Digital marketing lexicon and metrics
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  • Importance of search digital 
  • Sources of traffic to your site 
  • Product discovery and how search engines work
  • What is SEO?
  • Keywords planning and best practices
  • Keyword research tools
  • On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
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  • What is Off-page SEO?
  • Off-site Link Building techniques
  • Google Search Console and Bing Webmaster Tool to improve off-page optimization
  • SEOptimer tool to track keyword rankings and link building outreach
  • Website design best practices for SEO
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  • Introduction to Google Search Ads
  • Sources for paid traffic
  • Creating ads in Google Ads
  • Display advertising
  • Creating and managing your ad campaign
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  • Introduction to email marketing
  • Email marketing cycle
  • Building email list
  • Creating a lead magnet
  • Setting up a squeeze page
  • Tackling spam
  • Effective content strategies
  • Tips to improve conversion
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  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing channels
  • How to set up and run Affiliate Marketing as a merchant/affiliate
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  • Introduction to Facebook and Instagram
  • Creating a business profile on Facebook and Instagram
  • Best Practices for organic marketing on Facebook and Instagram
  • Creating paid ad campaigns on Facebook and Instagram
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  • Introduction to YouTube
  • Creating a channel on YouTube
  • Best practices for YouTube channel
  • Different types of videos
  • Creating paid ad campaigns on YouTube 
  • YouTube ad formats
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  • Introduction to Twitter and LinkedIn
  • Creating profiles on Twitter and LinkedIn
  • Best Practices for Twitter and LinkedIn
  • Creating paid ad campaigns on Twitter and LinkedIn
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  • Introduction to Google Analytics
  • Using Google Analytics to understand visitor behavior
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions and Goals
  • Ecommerce Analytics
  • Multichannel Funnels
  • Tracking website performance using Google Analytics
  • Tracking form submissions and clicks using events
  • Optimizing the overall campaign performance
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  • Importance of integrated digital marketing campaigns
  • Challenges in integrated digital marketing
  • Integrated digital marketing strategies
  • Examples of integrated digital marketing campaigns
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Digital Marketing Features

Instructor-led Live SessionsInstructor-led Live Sessions

KVCH experts with in-depth knowledge create a focused learning environment by presenting learners with real-world industry problems and focusing on solutions.

Live Training SessionsLive Training Sessions

During our certified training, seasoned instructors and industry experts conduct remote sessions to share their extensive knowledge with the learners.

Flexible Curriculum Flexible Curriculum

Professionals can obtain in-depth knowledge of cutting-edge digital marketing training by taking advantage of the availability of specialised certificates.

 Expert Support Expert Support

Through a ticketing system that operates around the clock, our technical support staff is available to answer any questions you may have.

Certification Certification

Upon finishing the course and the assigned tasks, you will be awarded a certificate from KVCH, recognising your accomplishment as a digital marketer.

Assignments Assignments

There is a quiz at the end of each lesson that must be completed before the next lesson begins to test your understanding.

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Digital Marketing Certification

Earn your certificate

On successful completion of the training, you are awarded with a Certificate in Digital Marketing. The certificate is recognised by top companies and helps in career growth.

KVCH Digital Marketing Certificate holders work at various companies like (TCS, Accenture, Infosys) etc.

Share your achievement

Once you get your certificate, you can share it on your online profiles like LinkedIn. Sharing your certification with your connections will help you acquire your dream job.

Digital Marketing FAQs

What does a digital marketing specialist do ?

A digital marketing expert is responsible for creating, implementing, and overseeing promotional campaigns for a company's goods and services. They are crucial to the success of a company's efforts to raise consumer awareness of its brand through digital channels. In addition to monitoring site traffic, their duties also include vetting emerging digital technologies. Digital marketers are also responsible for search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and display advertising.

What kind of resources will I be exposed to in this Digital Marketing Certification Course ?

This online marketing course covers every aspect of the field, from strategy to implementation. You will get familiar with many digital marketing resources, including:

1. Google Analytics
2. Google Webmaster
3. SEO audit tools
4. Google Ads
5. Social analytics tools
6. SEM tools

How to Become a Digital Marketing Specialist ?

The first step in becoming a digital marketing expert is to familiarise oneself with the discipline's foundational concepts. You may then begin working in a specific area of digital marketing, such as search engine optimization, while simultaneously gaining experience in other areas. First, get experience with actual web campaigns, and then, as a last step, sign up for a certification course in digital marketing to prove your competence and impress potential employers. The KVCH Digital Marketing Course is professionally designed and matched with industry standards, allowing you to get the practical experience and knowledge necessary to ace digital marketing interviews.

What can I expect from this Digital Marketing Certification Course ?

Experts in the field of digital marketing developed the curriculum for KVCH's certification program, so students can be certain that they will be exposed to the most up-to-date information available. The course is designed to help students become digital marketing professionals by providing them with industry-aligned learning materials and real-world assignments.

For how long is the certification from KVCH valid ?

KVCH’s certification has lifetime validity and is recognized by top organisations around the world.

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What are the benefits of our training program?


  • Live, interactive training by experts.
  • Curriculum that focuses on the learner.
  • Challenge-based, hands-on project work.
  • Testing of Expertise in a Variety of Areas.
  • Opportunities for team building.
  • Cost- saving training.
  • Convenient for your employees.
  • Completely tailor-made curriculum.
  • Post training support and query management.
  • Regular feedbacks to monitor training effectiveness.
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