Live Project Based Digital Marketing training in Mohali

Rating on Best digital Marketing Training Institute & Certification in Mohali 4.9 out of 5 based on 7911 Students review.

KVCH is the pioneer of education and also the Best Digital Marketing Training Institute in Mohali, . We provide our candidates with latest curriculum on the technology that helps them to secure best jobs in the industry . The training program is designed for both students and working professionals who are looking for a career in this field .

The Digital Marketing training in Mohali , is the training program specially constructed analyzing the ever-growing demand of companies to advertise and market their product/ services online . Digital Marketing is the new trend in the advertising segment that has brought drastic change in the company’s various marketing campaigns . In order to implement digital marketing as one of the methods to target the right audience it becomes necessary for companies to hire expert individuals who have mastered the art of Digital marketing. The Digital Marketing Program comprises of both practical and theoretical sessions but students are encouraged to focus and grab the the technology conceptually.

With experience of more than 25 years , we have delivered thousands of well qualified students to the IT industry . We conduct various campus drives for all the KVCH students . Our specialized placement cell provide assistance and guidance to the aspirants looking for jobs.

At KVCH , we have well qualified experienced trainers who have years of experience in dealing with the LIVE Projects . Students are introduced to both basic and professional level projects in which they learn various aspect of Digital Marketing that include SEO ,SMO , Onpage optimization ,Off Page Optimization , Social Media marketing , Website Creation using PHP , Adsense and many more .

We help aspirants to gain required skills and knowledge and aid them with the best placement programs.

Benefits


Accredited Curriculum


Learn from the Experts


Professional Certificate


Guranteed Career Growth


Placement Assistance


Earn a Valuable Certificate

Course Description

      WEBSITE CREATION

    • Understanding about Internet , websites , domain , web server , web hosting etc.
    • Planning of a website
    • HTML Basic
    • About CMS and creating website in
    • Wordpress
    • SEARCH ENGINE OPTIMIZATION

    • What is SEO?
    • What are search engines and their functions ?
    • Understanding traffic , keywords etc.
    • ONPAGE OPTIMIZATION

    • What is onpage SEO?
    • Keyword Research With Google Keyword Planner
    • Domain Selection & URL Structuring
    • Head Section Optimization
    • Meta Tag Optimization
    • Redirection Tags
    • SEO Friendly Content Writing
    • Heading Optimization
    • Keyword Density, Spamming Stuffing
    • LSI (Latent Semantic Indexing)
    • Image Optimization
    • Video Marketing
    • Robots File Creation
    • Sitemap Creation & Submission (html and xml)
    • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
    • OFF PAGE OPTIMIZATION

    • What is Off page SEO?
    • Why Off page is Important
    • What are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How to Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submission
    • Comment Blogging
    • Classifieds Posting
    • Forum Posting
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions
    • RSS Feeds
    • PPC ADVERTISING (GOOGLE ADWORDS)

    • Understanding in organic search results
    • Introduction to Google adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
    • Setting up Google adwords account
    • Understanding adwords account structure
    • Campaigns, Adgroups, Ads, Keywords, etc.
    • Types of Advertising campaigns-Search, Display, Video
    • Difference between search & display campaign
    • How does adwords rank ads
    • Understanding adwords algorithm (adrank) in detail with examples
    • What is quality score
    • Why quality score is important What is CTR?
    • Why CTR is important Understanding bids
    • Advanced level bid strategies
    • Enhanced CPC
    • What are flexible bidding strategies
    • Understanding ad-extensions
    • Types of ad-extensions
    • Adding ad-extensions in our Campaign
    • Creating adgroups
    • Finding relevant adgroups options using tool
    • Creating adgroups using tool
    • Understanding keywords
    • Finding relevant keywords
    • Adding keywords in ad-group using keyword planner tool
    • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
    • Examples of types of keywords
    • Creating ads
    • Understanding ad metrics Display & destination URL
    • How to write a compelling ad copy
    • Best & worst examples of ads Creating ads
    • Tracking Performance/Conversion
    • What is conversion tracking Why is it important
    • How to set up conversion tracking
    • Adding tracking code in your website
    • Checking conversion stats
    • Optimizing Search Campaigns
    • SOCIAL MEDIA MARKETING

    • What is social media
    • Understanding the existing social media paradigms & psychology
    • How social media marketing is different than others
    • FACEBOOK MARKETING

    • Understanding Facebook marketing practical session
    • Creating Facebook Page
    • Increasing fans on fan page
    • How to do marketing on fan page (with examples)
    • Fan engagement
    • Important apps to do fan page merketing
    • Facebook Advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module-CPC vs CPM-CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • LINKEDIN MARKETING

      TWITTER ADVERTISING

      VIDEO MARKETING

      GOOGLE ANALYTICS

    • Introduction to Google analytics
    • How Google analytics works
    • Understanding Google analytics account structure
    • Understanding Gooogle analytics insights
    • Understanding cookie tracking
    • Types of cookie tracking used by Google analytics
    • How to set up analytics account
    • Hot to add analytics code in website
    • Understanding goals and conversion how to setup goals?
    • Understanding different types of goals
    • Understanding bounce & bounce rate
    • Difference between exit rate & bounce rate how to reduce bounce rate
    • How to setup goals
    • Importance of funnels
    • How to integrate adwords and analytics account
    • Benefits of integrating adwords & analytics
    • Measuring performance of marketing campaigns via Google analytics
    • Understanding filters & segments
    • How to set up filters & segments
    • How to view customized reports
    • Monitoring traffic sources
    • Monitoring traffic behavior
    • Taking corrective actions if required
    • MOBILE WEB MARKETING

    • Understanding Mobile Devices
    • Mobile Marketing and Social Media
    • Mobile Marketing Measurement and Analytics
    • Fundamentals of Mobile marketing
    • App Store optimization
    • Creating mobile website through wordpress
    • Advertising on mobile (App & Web)
    • Targeting ads on Apps Targeting via location
    • Targeting ads on search engine
    • Content Marketing on mobile
    • Mobile strategy-segmentations option targeting and difference
    • SMS marketing
    • ADSENSE & BLOGGING

    • What is Adsense
    • How to get approved for Adsense
    • Cool trick to get Adsense approval by Google
    • Using your adsense account interface Placing ads on your blog
    • Creating blogs with our Free theme
    • What is Blogging
    • How to Blog
    • What is Wordpress and How to Create with Wordpress
    • Wordpress Themes and Plugins
    • ONLINE REPUTATION MANAGEMENT (ORM)

      AFFILIATES

      ECOMMERCE MARKETING

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